10 Steps to Get Your Business Ready for Seasonal Sales

With Halloween now behind us, the holiday season is officially here - whether we're ready for it or not! As a business owner, this means time is of the essence. Smart Warehousing has compiled a list of ten steps to help prepare your business for the approaching seasonal sales and guarantee your holiday success. 1.) Winning Website Anymore, shoppers want the convenience of doing their holiday shopping online, while avoiding the cold and the crowds. In order to take full advantage of this, you must ensure that your website is optimized before web traffic increases. Ensure that your website is easy-to-navigate with quick load times so that customers can easily find their product and complete their purchase, or else they will go looking for it somewhere else. 2.) Mobile-Friendly Once you have your website ready to go, shift your focus to making it mobile-friendly. Many holiday purchases are made on mobile devices, so make it easy on your customers and keep them focused on your product. 3.)Product Promotion I know you've seen them – gift guides created by magazines, websites and bloggers each year. List your product in one of these gift guides by asking the bloggers and journalists to be included. This is a great way to increase your company’s visibility during the holiday season. 4.) Information Accuracy Look over your company information, including phone number, address and email address posted on your website, social media accounts and other business listings to ensure accuracy before things get too busy. Similar to your website, you want customers to be focused on your product, while allowing easy access to your company