Emerging Online Shopping Habits You Need to Know

The beginning of eCommerce emerged in 1991 when the Internet was opened to commercial use. Since then, the eCommerce industry has not stopped growing and changing with technology and consumer expectations. That leaves online retailers struggling to keep up with the constantly changing and evolving shopping trends to remain competitive in the industry. To take your eCommerce efforts to the next level, Smart Warehousing has compiled a list of rising trends. 1.) Online Shopping Sales Increasing Online shopping sales are projected to increase from 1.3 trillion in 2014, to 4.5 trillion in 2021 (Statista, 2019). This goes to show that online shopping is one of the most popular online activities and is not slowing down anytime soon. The level of comfort, increased trust, and improved shopping experience are all contributing factors to the growth of online shopping. 2.) Going Green 50% of digital consumers have stated that environmental concerns impact their purchasing decisions (GlobalWebindex, 2018). Shoppers are now more conscious of the environment than ever and need to create more sustainable and environmentally friendly practices to remain competitive. 3.) Mobile Purchasing By the end of 2021, 73% of eCommerce sales will take place on a mobile device (Statista, 2019). Consumers use their mobile devices to browse or research before making a purchase online and should not be ignored. Make sure that you are capturing this by optimizing your website for mobile devices. 4.) Voice Shopping 13% of U.S. smart speaker owners say that they were making purchases by voice at the end of 2017. That number is predicted to grow to 55% by 2022 (OC&C Strategy Consultants, 2018). Browsing capabilities