Smart Warehousing Sep 23, 2022 4:08:37 PM 11 min read

Is a Fulfillment Center Important for Your E-commerce Business?

As technology progresses, the online shopping experience becomes simpler and easier to navigate. With a click and a swipe, consumers can quickly procure everything from groceries and clothes to gifts and household products.

For e-commerce business owners, the competition for consumer interest and market share is fiercer than ever before. Your ability to scale not only relies on product quality, but the efficacy of your entire order fulfillment process.

As your e-commerce business grows, packing and shipping orders in-house is no longer feasible. It would simply become a chaotic, disorganized mess – negatively impacting the customer experience and your bottom line. Leveraging a fulfillment center provides flexibility, economic benefits, and crucial visibility to cultivate sustainable, long-term success for your e-commerce business.

Think about it: tracking all of your orders and managing your inventory requires time, expertise, and the right technology to optimize efficiency. What’s more, shipping plays such an integral role in transporting products to the end customer that anything less than a top-notch experience will cost you repeat business and referrals.

When your brand’s reputation is on the line, there’s no room for cutting corners. E-commerce fulfillment is an effective way to eliminate barriers, like inventory deficits to delivery delays, that can directly impact revenue.

For some businesses, e-commerce fulfillment may be an afterthought. However, a well-crafted fulfillment strategy can reduce customer acquisition costs and drive top-of-the-funnel sales.


Does Your E-commerce Business Need a Fulfillment Center or a Warehouse?

Traditionally, warehouses store goods for an extended period of time. Like a warehouse, a fulfillment center houses inventory and offers additional value-added services like e-commerce order fulfillment.

When your order volume increases and you no longer have the capacity (or time) to store, package, and ship customer orders, you can outsource these needs to a fulfillment partner. Advantages of using a fulfillment center for your e-commerce business include:


  • Gain a team of logistics experts
  • Don’t need to manage a physical storage space or accompanying staff
  • Optimize inventory management
  • Decrease overhead expenses
  • Reduce shipping rates by tapping into a curated carrier network
  • Outsource key supply chain processes and redirect focus on growing your business


E-commerce Business: Advantages of a 3PL Partner

To create a positive customer experience and gain a competitive edge, partnering with a fulfillment and logistics company that can propel your e-commerce business to new heights is pivotal.

So, why is a fulfillment center important for your e-commerce business? You can reap several advantages from partnering with the right third-party logistics (3PL) company.


Focus Efforts on Expanding Your E-commerce Business

You likely didn’t pour your blood, sweat, and tears into building your e-commerce business to spend all your time packing boxes. Don’t get us wrong – your technique may be out of this world. However, your skills and expertise could be utilized for more high-level activities, like penetrating new markets, launching new products, pursuing funding, managing marketing, or expanding your customer base.

Effective use of your time is imperative to drive upward mobility for your e-commerce business. And when your online sales volume rises, you’ll need an efficient and talented team to implement strategic practices spanning everything from order fulfillment to inventory management.

Outsourcing your e-commerce business fulfillment needs to a 3PL provider will save you precious time and dollars – which can be allocated towards growing your business. Besides, wouldn’t you rather handle sales initiatives, product sourcing, and marketing in lieu of back-end logistics?


Improve Your Customer Service

Customer service and retention are crucial for the long-term success of your e-commerce business. In fact, studies show that poor customer service costs businesses an estimated $75 million annually. In such a competitive marketplace, elevating your customer service is an effective way to differentiate your e-commerce business from the pack.

Your order fulfillment partner can serve as this bridge, ensuring customer satisfaction remains high. How? One vital way is through their ability to satisfy the demand for quick, 2-day shipping.

Offering this service – and following through on brand promises – will communicate to customers that your business is reliable, trustworthy, and listening to the needs of today’s market. You can lean on a 3PL’s established distribution network to help your business scale while keeping customers happy.


Create Brand Recognition Through Personalization

The right e-commerce business fulfillment partner will think both inside and outside the box (literally!). You only get one shot to make a good first impression, so the way your product arrives on a customer’s doorstep is paramount. A batter, unbranded box? Wilted produce? Not going to cut it in today’s world. (Just imagine the negative online reviews!)

By working with a 3PL, you can protect the integrity of your product during transportation while also creating brand recognition through personalization. You can opt to use custom boxes, inserts, or coupons to shape the customer experience and drive repeat business. You can even utilize personalized packaging based on specific criteria, such as demographics, spending behaviors, birthdays, or anniversaries.

Every touchpoint with a customer presents an opportunity for your e-commerce business to foster loyalty, encourage positive online reviews, and transform shoppers into advocates for your brand.


Access Cutting-Edge Technology

By utilizing an order fulfillment partner, you’ll gain access to advanced technologies designed to streamline processes and enhance visibility across the supply chain. From real-time inventory insights and the ability to forecast supply and demand to a warehouse management system that provides automated scanning and tracking capabilities, aligning with a 3PL that embraces technology and innovation is crucial for scaling your e-commerce business.

What’s more, the right partner will be able to integrate with your current tech stack – whether that be an e-commerce solution like Shopify or an ERP System like SAP. This ensures connectivity across processes while allowing data to be pulled and digested into actionable insights. The secret to driving success is working smarter, not harder.


Decrease Operating Costs

Purchasing your own packing supplies, maintaining quality control, hiring employees, renting warehouse space, and performing your own shipping will ultimately drain resources and dollars from your e-commerce business. An e-commerce fulfillment partner already has the infrastructure to oversee and optimize these processes.

By capitalizing on economies of scale, your business can reap the benefit of significant cost savings while enhancing operational efficiency. Not only can you create a custom solution that satisfies the specific services you need, but you can take advantage of your fulfillment partner’s network to drive down costs. For instance, their relationships with carriers allow them to tap into discounted shipping rates — discounts which will be passed on to you.


Improve Distribution and Storage Efficiency

From receiving and storing your inventory to managing and distributing your products, an order fulfillment partner has the tools and technology needed to drive efficiency. You’ll be able to access stock levels in real-time and track products through their arrival on a customer’s doorstep.

This visibility can vastly reduce errors and ensure items are accounted for – both of which will eliminate unnecessary expenses that eat away at your bottom line. With access to things like process automation, streamlined picking and packing techniques, and inventory management software, it’ll improve accuracy and performance in your order fulfillment.


Build Business in Key Markets

As your e-commerce business grows, you may want to expand your market presence or advertise products in certain areas where interest is high. Doing so requires a fulfillment partner with a nationwide presence and fulfillment centers in key markets. This will allow you to predict demand, manage inventory levels, and house products closer to the end customer. By distributing products to fulfillment centers closer to the customer, you’ll decrease costs and accommodate quicker shipping times.



Take Your E-Commerce Business To New Heights

From packaging to delivery, scaling your e-commerce business requires a large investment of your time, resources, and attention. Partnering with a fulfillment center that can effectively manage your supply chain and accommodate consumer demand is crucial for driving sales and business growth.

At Smart Warehousing, our team of experts serves as an extension of your team, overseeing everything from order fulfillment to inventory management. For your e-commerce business, that translates into significant time and cost savings.

By pairing innovative technology and automation with decades of industry expertise, Smart Warehousing looks forward to helping you exceed customer expectations, stay ahead of demand, decrease costs, and ensure your e-commerce business thrives.

Contact us today to learn more about how we can create a personalized solution that’s uniquely tailored to address your needs.