There’s something truly magical about being able to purchase virtually ANYTHING you need online and it arrives just days later on your doorstep.
But for businesses to make that magic happen, it requires the help of a third party fulfillment service. Customer expectations around shipping speed and cost are higher than ever. To fulfill orders both quickly and affordably, you need the right partner on your side. With a third party fulfillment service in your corner, you can tap into a myriad of benefits—all designed to streamline your fulfillment process and keep your logistics costs in check.
What Is Third Party Fulfillment?
Third-party logistics (3PL) fulfillment offers e-commerce businesses a strategic solution for managing their order fulfillment process. These specialists handle the entire order fulfillment lifecycle—from warehousing and inventory management to picking, packing, shipping, and returns management. By leveraging a third party fulfillment provider's already established infrastructure and automation tools, your business can gain the agility and efficiency needed to effectively scale.
What Are My Fulfillment Options?
Third party fulfillment providers offer a cost-effective solution that streamlines fulfillment, reduces overhead, and supports business growth. Let’s explore the pros and cons of 3PL fulfillment compared to alternative fulfillment methods.
Third Party Fulfillment
The Pros:
- Quick, streamlined fulfillment
- Resources freed up to focus efforts on core competencies vs. daily logistics tasks
- Meet demand for quick shipping, while gaining access to reduced shipping rates
- Access to cutting-edge technology, like inventory management tools
- Valuable data and reporting tools
- Expertise and support to drive your business goals forward
The Cons:
- Have to put in the due diligence to find a 3PL that aligns with your brand’s needs and goals.
In-House / Self Fulfillment
The Pros:
- A good option for businesses just starting out with a small volume of monthly sales orders
- Full ownership and control of the picking and packing process
The Cons:
- Costs add up quickly
- Time-consuming
- No infrastructure to scale
- Higher shipping rates
Dropshipping
The Pros:
- Overhead & starting costs are low
- Don’t have to worry about storing inventory
- Minimal management needed
The Cons:
- Small profit margins
- No support for fulfillment errors
- Face many inefficiencies without a cohesive and connected supply chain process in place
- Potential supplier issues could halt sales
Fulfilled By Amazon (FBA)
The Pros:
- Amazon handles warehousing, inventory management and order fulfillment
- Gain Amazon Prime badge
The Cons:
- Fees quickly add up
- No branding or personalization
- Minimal control over inventory
The Benefits of Third Party Fulfillment
1. Quick Delivery & Better Shipping Rates
Providing quick or free shipping poses a significant challenge for businesses, especially from a cost perspective. Third party fulfillment providers have their own established carrier network they’ve negotiated special rates with due to their high shipping volume. And as their customer, you can tap into these discounted rates (and pass the love on to your customers!).
When you leverage a third party fulfillment provider with a nationwide footprint, you’ll also be putting your products closer to your customers. You’ll effectively reduce last-mile delivery costs while meeting demand for fast, two-day shipping. This can be a game-changer for your business, as you’ll be able to provide a positive customer experience without eating away at your bottom line.
2. Improve Inventory Management
Navigating demand fluctuations? Having accurate stock levels? It all requires an effective inventory management strategy. The way you track and organize inventory can impact nearly every facet of your business—from supply chain efficiency to the customer experience and your ability to scale.
Third party fulfillment providers leverage advanced inventory management systems to provide real-time visibility into stock levels. These platforms offer robust inventory control features such as smart replenishment, demand forecasting, and other tools designed to optimize inventory levels and prevent stockouts. This allows you to proactively address needs and make informed decisions based on real data. Having these insights at your fingertips is priceless, as this data can inform everything from future sales and marketing opportunities to process improvements designed to drive efficiency.
3. Strengthen Order Accuracy
Order accuracy can have a massive impact on the customer experience. Picture putting a lot of thought and time into ordering the perfect birthday gift for your loved one, only for the wrong product to arrive at your door. That’s incredibly frustrating. And there’s a good chance you won’t order from that company again.
Order accuracy is a truly powerful piece of the logistics equation that can be significantly improved by leveraging a third party fulfillment provider’s infrastructure, technology, and expertise. By implementing strategies like optimized picking routes, strategically located warehouse facilities, and efficient fulfillment processes, a third party fulfillment provider can consistently deliver high levels of order accuracy.
Grow and Thrive With a Third Party Fulfillment Provider
Deciding to outsource your logistics to a third party fulfillment provider is a big step, but it can truly transform your business. There is no better way to fuel business growth while freeing up your leadership team to focus on high-level initiatives like product development, sales, and marketing. All it takes is finding a third party fulfillment partner that aligns with your brand’s unique needs and goals.
Discover how the Smart Warehousing team can drive your business forward with a fulfillment solution tailor-made for you. Contact us today to learn more.