Smart Warehousing Nov 2, 2020 12:48:00 PM 2 min read

How to Sell Through Amazon Seller-Fulfilled Prime

Want to sell on Amazon with that coveted Prime symbol on your product listings?  Amazon has a program called Seller-Fulfilled Prime, which allows third-party sellers to offer two-day Prime shipping without using Amazon’s warehouses for fulfillment.

While Seller-Fulfilled Prime (SFP) can help small-medium sized businesses increase their sales on Amazon, sellers must meet Amazon’s strict performance standards in order to be eligible for SFP as well as to maintain SFP status.

Starting February 2021, Amazon is making changes to Seller Fulfilled Prime which require SFP sellers to offer nationwide two-day delivery as well as Saturday delivery and pick-ups.

Currently, SFP sellers can offer regional Prime shipping only to areas where they know they can meet the two-day delivery window. And for other regions, sellers need to offer free premium shipping, but orders do not need to be delivered within two days. Soon that will change.

These new requirements may make it much more difficult for sellers to participate in SFP. Unless sellers have a multi-warehouse operation or utilize a third-party fulfillment partner, their shipping costs may be too high to maintain profitability.

You can utilize a third-party fulfillment center, like Smart Warehousing, to store and fulfill all of your SFP orders. In addition, Smart will be starting Saturday and Sunday operations to ensure that your product will be delivered nationwide in two days or less.

Smart Warehousing is your clear solution to store and fulfill your Seller-Fulfilled Prime orders while saving you both time and money. To learn more, reach out to Kevin Ahrens at, or schedule some time on his calendar here.

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